Tgix addressed this challenge in three steps:

Phase 1 — Tgix’s development team redesigned the TA website and  e-commerce store aligned with TA’s branding and with tools to enable seamless e-commerce experience for customers while purchasing apparel, equipment and other merchandise or TA’s digital content; then the Cloud Engineering Services team created a brand-new cloud environment for the site on AWS and relaunched the newly designed experience.

Phase 2 — Using Cloud App Modernization Services, Tgix refactored and rebuilt each of TA’s online offerings  into the newly engineered cloud environment. Now with one login to the TA website, members could access all of their subscriptions in one place. Tgix also seamlessly managed the migration of existing customers from the previous VHX platform to the new website — a tricky balance as new TA subscribers were still flowing into the legacy site through TA customer acquisition efforts during the overlap period.

Phase 3 — Add the capability for TA Live. Until this point, TA online programs had been offered in a video-on-demand format. TA Live allowed Tracy and her team to broadcast classes from any of their five physical TA studios across the country to online subscribers at home, adding even more engagement and stickiness for her subscribers.

RESULTS

• 200% subscriber growth
• Ability to support & track various marketing campaigns
• 10x reduction in services disruptions and outages
• Scalable, secure infrastructure that can continue to grow with the brand